As an extension to my career in branding, visual merchandising and marketing I launched a concept of my own in San Francisco - Parlor, A mini spa for men and women. From concept to inception, the launch of Parlor allowed me to parlay my experience and knowledge gained throughout my career into a new spa concept. As the founder I was solely responsible for branding, interior design, customer relations, advertising, public relations, inventory management as well as mentoring, hiring and managing spa staff.
Parlor was designed for men & women to take a break and relax, offering convenient spa treatments in a relaxed, comfortable environment. Parlor quickly became a desired and popular destination for neighborhood patrons as well as tourist and travelers alike.
Featured in San Francisco Magazine -June 2016 "Best of San Francisco" Edition for Mini Spas
parlorminispa.com
Press:
http://insights-ideas-studio.com/interview-with-michelle-clarke-owner-and-creative-director-of-parlor-mini-spa-sf/
http://apartment34.com/2016/03/retail-therapy-sweet-spa-in-san-franciscos-russian-hill-neighborhood/
http://www.sfchronicle.com/style/article/Parlor-mini-spa-in-S-F-offers-quick-fix-for-6657791.php
Janie and Jack is a luxury boutique brand owned and operated under the Gymboree Corporation. Janie and Jack offers distinctive, finely crafted children's heirloom clothing.
As Head of Creative Services and Visual Merchandising I lead creative strategy and vision for brand and seasonal initiatives, campaigns and product launches including Creative Direction and Photo Art Direction across channels for Janie & Jack – in-store windows, signage, packaging, print, direct mail and web.
Gymboree has been dressing children since 1986. The brand's fashionable clothing and accessories are created to celebrate kids being kids in unique head-to-toe looks.
As VP of Creative Services and Visual Merchandising I lead domestic and international creative strategy and vision for brand and seasonal initiatives, campaigns and product launches including Creative Direction and Photo Art Direction across channels – in-store windows, signage, packaging, print, direct mail, web and video.
While at Gymboree I lead a team of 30+ people and loved the creative process of leading and hiring creative and visual merchandising teams as well as consultants and contractors including: creative agencies, photographers, art directors, producers, copywriters, graphic designers, web designers, creative directors and visual merchandisers.
Crazy 8 offers fashionable outfits at a great value for girls and boys sizes Newborn to 14. The first Crazy 8 store opened in August 2007 -- The newest addition to The Gymboree Corporation’s family of brands, currently operating more than 300 Crazy 8 stores in the U.S.
As VP of Creative Services and Visual Merchandising I lead in the Launch of Crazy 8 from the inception of the brand including: naming brand identity, brand imaging, transport packaging, on-product packaging, signage as well as website design direction.
This work included directing brand, seasonal initiatives, campaigns and product launches including Creative Direction, Photo Art Direction, Brand Copy Voice, Packaging, Online and In-Store Windows and Signage.
As a branding consultant I developed the branded identity for this new babies and children's clothing brand.
Hope & Henry was born from the belief that beautiful, high quality organic clothing can be affordable to all without sacrificing the well-being of our people and our planet.
As a brand consultant for Gymboree Play & Music I was hired to enhance and refresh cross channel brand expression with the launch of a new website together with print and digital brand collateral which included a comprehensive brand standards manual. This work was delivered to and used by a community of franchise owners in 40 countries around the world.
As Senior Design Manager I managed and directed a team of graphic designers, copywriters and photo art directors to deliver creative that was both on-strategy and on-budget under ambitious deadlines.
This work included concept development and photo art direction for print media including, direct mail, in-store signage and packaging.
Printed samples of work available upon request.
Since 1920 Eddie Bauer has been offering premium-quality clothing, accessories and gear for men and women that complement today's modern outdoor lifestyle.
As Senior Design Manager I managed and directed a team of graphic designers, copywriters and photo art directors to deliver creative that was both on-strategy and on-budget under ambitious deadlines.
This work included concept development and photo art direction for print media including, direct mail, in-store signage and packaging.
Printed samples of work available upon request.
