About

I am a seasoned Brand Creative/Visual Merchandising leader with 20 plus years of experience who adds value to existing long standing brands as well as creating and bringing to life entirely new concepts. My approach has been to focus on connecting consumers to their most authentic brands. This together with the ability to enrich and evolve Omni channel brand expression by blending business strategy with creative on-brand business solutions has been a key to my success. What’s worked for me as a team leader is that I have never lost sight of the importance of building, growing and inspiring large creative and visual teams who’ve felt valued during the creative process. Brands that strike a chord with me are the ones that take smart risks to connect with a newly evolving consumer to enhance brands as well as bring new concepts to life.